JUAN SEBASTIÁN
ORJUELA OCHOA

PROFESSIONAL SUMMARY

International Trade & Freight Pricing Specialist with 7+ years of experience delivering measurable financial results across global logistics operations. Combines deep expertise in ocean and air freight cost control (FCL/LCL), revenue management, and international tariff structuring with advanced data analytics capabilities — Power BI, SQL, Advanced Excel, CargoWise and SAP MM. Led end-to-end e-commerce projects on WooCommerce fully integrated with U.S. import supply chains, creating real competitive advantages in pricing and product availability. Bilingual (ES/EN), results-driven, and ready to deliver value from day one in freight forwarding, foreign trade, international procurement, operations, or Customer Success roles.

WORK EXPERIENCE

1. Jan 2026 –
   PresentBogota

   Business Advisor & E-Commerce

   All Road Automotive Electronics (Auto Parts)

   • Designed and launched a WooCommerce e-commerce store integrated in real time with the U.S. import supply chain.
   • Structured the full end-to-end import supply chain, negotiating with multiple forwarders and cutting logistics costs.
   • Built a digital pricing strategy aligned with import cost structure and Incoterms, growing gross margin.
   • Managed end-to-end import operations with zero customs holds across every logistics stage.
2. Jun 2025 –
   Dec 2025Bogota

   Ocean Revenue Care Specialist

   Kuehne + Nagel — Top 3 Global Freight Forwarder

   • Identified and corrected revenue leakages in FCL/LCL import operations to the U.S. using CargoWise.
   • Recovered unrecorded billing amounts through per-shipment margin analysis.
   • Shortened the financial closing cycle by coordinating operations, accounting and customer service.
3. Jan 2023 –
   Jun 2025Bogota

   Business Advisor & E-Commerce

   Tecno Jeep (Auto Parts)

   • Launched an e-commerce platform for imported auto parts with direct pipeline integration to the U.S.
   • Structured the full import chain, optimizing consolidations and costs across multiple forwarders.
   • Developed a digital pricing model based on import cost structures and Incoterms, growing gross margin.
   • Maintained zero customs holds over 2.5 years, managing all import documentation autonomously.
4. Nov 2021 –
   Nov 2022Bogota

   Pricing Analyst – Procurement

   Global Logistical Connections INC

   • Managed international route quoting with high tariff accuracy in SAP MM.
   • Coordinated a network of freight agents and international suppliers, achieving cost savings.
5. Feb 2021 –
   Aug 2021Bogota

   Air Cargo Agent – Operations

   Avianca Cargo

   • Supervised air cargo warehouse operations with a zero-error rate in export documentation.
6. Jan 2020 –
   Aug 2020Bogota

   Customer Service Advisor

   DHL Express — Global Distribution Network

   • Advised B2B clients on import/export processes, freight rates and customs regulations.
   • Resolved most cases on first contact, reducing operational escalations.
7. May 2018 –
   Jan 2020Bogota

   International Trade Consultant

   Incodepf SA

   • Designed logistics cost structures for export clients through Incoterms analysis and optimal routing.
   • Acquired and managed new international clients with a high on-time delivery rate.